About this Job

Overdrive Interactive is currently hiring for a fulltime Paid Social Specialist position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via Lensa.

Responsibilities

- You will have the opportunity to analyze social media channels, optimize and massively scale company leads and sales

- Execute on paid social, display, video ads, carousel ads and other related paid media campaigns to optimize objectives, including CPA, ROAS, and acquisition

- Leverage performance-based media channels such as LinkedIn, Facebook/ Instagram, Pinterest, … for paid tactics to drive leads and sales

- Generate weekly, monthly and quarterly performance reports and dashboards for paid social campaigns for various social media channels

- Prepares reports that interpret consumer behavior on social media that will be used to forecast market opportunities/conditions, trends, and investment levels

- Analyzes new and potential product/services, markets, and advertising opportunities and present to team

Qualifications

• Proficient with Google Campaign Manager // DoubleClick
• 2+ years of direct experience managing paid social campaigns on Facebook and LinkedIn as primary focus
• Experience driving strategy and optimizing paid media campaigns to hit CPA and ROAS goals
• Strong analytical mindset with experience conducting A/B testing along with analysis
• Excellent verbal and written communication skills using Excel, PowerPoint, …
• Attention to detail a must
• A “Never Stop Learning” mindset and are never happy with the status quo for your client’s goals
• Imagination - You identify a range of solutions to problems
• Inspiration - You lead by example and encourage others to do the same
• Learning - You have excellent listening skills that helps you to learn from our clients and those around you