About this Job
KURU Footwear is currently hiring for a fulltime Paid Social Manager position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Glassdoor.
Responsibilities
- As a Paid Social Manager at KURU, you will manage our day-to-day paid social media accounts, working closely with the Paid Media Director to develop and execute on the account strategy across awareness, acquisition, retargeting, and retention tactics
- You'll be responsible for tactical execution of ongoing optimizations and account structure, audience targeting, budget management, ongoing creative testing (assets and landing pages), and ecommerce feed management to hit performance goals
- Develop and execute social media campaigns on Facebook and Instagram
- Optimize campaigns, analyze results, and adjust targeting, ad creatives, budgets, and bid strategies to achieve KURU's goals
- Manage KURU's paid social media shopping catalogs and ecommerce account for best performance results
- Collaborate with the creative team and external agencies to test social ad concepts through user-generated content and video production
- Communicate performance results and strategy recommendations to internal stakeholders and leadership
- Identify new paid social media opportunities to support incremental growth, expanding efforts into platforms such as TikTok, Snapchat, and Pinterest
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- Work is generally performed in an office environment
- While performing the duties of this job, the employee is regularly required to: sit for long periods of time; use computer to enter data; use telephone to converse with customers and employees
Qualifications
- Deep expertise in D2C ecommerce paid social
- Strong knowledge of social media strategies, targeting, tactics, and conversion optimization
- Experienced managing ad budgets of $30k-$100k/month
- Proficiency within Facebook Ads Manager, including working knowledge with feeds/commerce accounts, and ability to manage product feeds and ROAS
- Experienced in achieving conversion-based campaign goals and managing product collection ads
- Staying current with the latest social media trends
- The ideal candidate will have a degree or equivalent working experience in a related field such as marketing, business administration, internet technologies
- Salt Lake City, UT 84123: Reliably commute or planning to relocate before starting work (Required)