About this Job
Gripped | B2B Digital Marketing Agency for SaaS & Tech is currently hiring for a fulltime Head of Paid Media position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Trabajo.org.
Responsibilities
- Leading from the front, this role demands the ability to think strategically about the wider marketing goals of a customer, with a paid media lens, through to hands-on skills when it comes to constructing and managing campaigns to execute against those goals
- Equally, the role is about building a team & processes to ensure Gripped can scale its delivery of these services in a consistent way across its customers
- Initially, the role will involve direct ownership and hands-on work with customer campaigns, however, the goal over time will be to build a team that can handle the execution, leaving this role to think, coach and manage the right approaches both on a customer by customer basis and across the board
- Understand the ongoing & evolving skills and RACI required for the Paid Media team
- Recruit & onboard into the team where required
- Coach, manage and develop the paid media team against the skills & RACI required
- Approach & Process
- Define Gripped's approach to Paid Media as part of its overall service mix
- Build processes & roll out tools to deliver services at scale
- Campaign strategy & set-up
- Research & strategy for new campaigns, for both existing customers and new ones
- Configuration of campaigns to maximise results for customers
- Managing paid search campaigns to effectively promote the B2B services or brands of Gripped clients
- Keyword and audience research including account build in line with Gripped best practice
- Ad creation and copywriting to support account managers when needed
- Daily and weekly monitoring of performance on campaign tests and updating actions accordingly
- Monitor performance to ensure all targets are met or exceeded
- Make optimisation recommendations and changes to improve campaign performance
- Monitoring and Analysis
- Understand how to interpret and understand tracking and analysis tools (i.e Google Analytics)
- Write monthly report commentary to summarise the performance and insights of client campaigns
- Produce post-campaign analysis that examines campaign results and creates actionable insights to feed into future campaigns
Qualifications
- An open mind to learning more, understanding developments in paid advertising technology and automation, and using that knowledge to help Gripped improve campaign delivery and grow