About this Job
Zimmerman Advertising is currently hiring for a fulltime Sr. Associate, Paid Social Media position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via BeBee.
Responsibilities
- Associate, Paid Social Media will help lead paid social strategies and programs that are part of a larger, integrated, retail program focused on meeting overall Client business goals
- In this role, you will have oversight of the paid social buying and planning process
- Work with Media Planning and the Account Team in development of paid social strategies, tactics, annual media plans and campaigns
- Daily optimization of paid media spends across platforms
- Content development & optimization
- KPI tracking & Campaign monitoring
- Develop unique, insightful and time-tested ideas to include with the holistic campaign
- Define strategy, tone and executable social ideas
- Advanced audience targeting and segmentation
- Leveraging 1st and 3rd party data to build audiences
- Utilize social tools and tools to identify opportunity
- Manage budget allocation, client billing, bidding and pricing structure
- Plan and monitor paid social media campaigns across platforms
- Identify competitive set and glean insights from social listening
- Gather and compile research data in a comprehensible format
- Compile and analyze data on a daily, weekly and monthly basis
- Generate incremental business opportunities within existing client base
- Optimize, QA and test multiple elements of paid campaigns on an ongoing basis
Qualifications
- Bachelor's Degree in Advertising, Marketing, Business or related field
- 3+ years experience in Paid Social Media Marketing
- Be passionately in tune with latest social media developments, online behaviors, and trends
- Proficiency in MS Word, Excel, PowerPoint, Keynote and current social media outlets (Facebook, Twitter, Google +,Instagram, Snapchat, Pinterest, etc.)
- Experience with social media management & social listening tools
- Experience with web-based research tools and methodologies and digital analytics
- Exceptional verbal and written communication, multi-tasking, networking, time management and interpersonal skills
- Urgency and a strong attention to detail, specifically with regards to written communications
- Strong command of the English language