About this Job
Brafton is currently hiring for a fulltime Remote Paid Search Specialist (PPC) - Nationwide, US position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Lensa.
Responsibilities
- Report creation and presentation
- REPORTINGThis role is within Brafton's Paid Search team and reports into the Manager of Paid Search
- Research and create PPC campaigns:
- Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner
- Advise on monthly campaign spend levels with the client's budget and goals in mind
- Create and/or revise ad copy and messaging
- Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented
- Create and present compelling paid search proposals/audits
- Successfully execute planned campaigns - optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use
- Report on your results internally and externally in a clear, compelling fashion
- Collaborate closely with the account’s internal stakeholders and client contacts
- Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget
- Understand PPC best practices and provide insight through client deliverables
- Reliable management and reporting of monthly assigned PPC work
- The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.)
Qualifications
- Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking and ROI based digital ad campaigns
- Demonstrated ability to successfully manage PPC campaigns for B2B/B2C clients
- Excellent client-facing communication skills (via phone, email, and video call)
- The ability to craft a compelling proposal
- The ability to create clear reports with riveting ROI narrative
- Strong interdepartmental and interpersonal skills
- The ability to work at a computer during standard working hours
- Minimum two years of relevant work experience
- Excellent written and verbal communication skills
- Expert knowledge with the following technologies/software/programs/processes:
- Google: Ads, Keyword Planner Tool, Search Console, Analytics, gMail
- Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms
- Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments
- Ability to adapt to new software and changes in the paid environment quickly
- Ability to meet deadlines within a fast-paced marketing Agency environment
- Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Brafton (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status)