About this Job
Aura is currently hiring for a fulltime Digital Brand Marketing Manager position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Startup Jobs.
Responsibilities
- You will be responsible for digital initiatives that bring the Aura brand to life and support top-of-funnel visibility for the brand
- This role requires a highly creative mind, with experience in both big picture ideation and attention to the obsessive details that will make our brand stand out
- Creating and implementing a cohesive digital strategy to drive Brand Awareness efforts that connects seamlessly to higher-intent, lower funnel, retargeting efforts run by our Marketing team
- Overseeing creative development for digital campaigns crafted against our Brand Awareness goal, by partnering closely with our internal creative team and external agency partners to create and curate strong, on-brand creative and messaging
- Ensuring brand consistency across all digital touchpoints
- Devising and executing effective in-market plans that deliver the company's brand narrative through innovative paid media strategies, and that complement the overall brand strategy & offline media mix
- Designing a measurement framework & subsequent KPIs based on desired outcome - and leading the optimization process, clearly outlining rationale behind actions
- Providing regular updates to the team on results, ensuring alignment of brand strategy and messages with company objectives
- Identifying trends and new opportunities in the digital marketing landscape to ensure, as a brand, that we stay ahead of the curve
Qualifications
- Proven track record of successfully creating + executing digital marketing campaigns that drive brand awareness, engagement, and leads
- Strong understanding of the digital landscape, and an ability to evaluate digital media buys
- Creative and analytical thinker, with strong problem-solving skills and a passion for digital marketing innovation
- Exceptional project management and organizational skills, with the ability to prioritize multiple tasks and meet deadlines
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams
- Proficiency in digital marketing tools and platforms, such as G Suite, Google Analytics, Tableau, and Adobe Creative Suite
- Bachelor's degree in Marketing, Communications, or a related field
- A minimum of 5 years of experience in digital marketing, with a focus on brand development and management
- Experience managing multiple agency partners - including both creative and media agencies
- Proven ability to develop a strong digital playbook - taking small activations and turning them into repeatable strategies with large reach
- Excellent written and verbal communication skills
- Self-starter, excellent work ethic, positive, energetic attitude