About this Job
Taoti is currently hiring for a fulltime Sr. Digital Marketing Strategist position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Indeed.
Responsibilities
- Your work will mainly be in digital marketing planning and execution — including web and content strategy, campaign development, paid media (search, social, display), and analytics and reporting
- You'll be involved with everything from research, web executions, brand and campaign work to performance monitoring, reporting and analyzing results for clients across our portfolio
- Most importantly, you'll get to help create and implement your brilliant ideas!
- While it will vary from week to week, the majority of your time will be spent working with the Strategy & Marketing team on client work and projects like:
- Research & Discovery: Conduct and report on stakeholder interviews, audience surveys, content and marketing audits, traffic analysis, social media scans, and other digital discovery work
- Conduct issue-specific research to optimize site performance, helping to formulate our understanding of our clients’ needs and determining how best to solve them
- Web & Digital Marketing: Develop digital strategies consistent with our clients’ business goals and customers’ needs
- Establish indicators of success, KPIs, baseline metrics and benchmarks
- Work on both high-level and platform-specific strategies for web and content, planning campaigns, paid media, and more
- Content & UX Strategy: Perform content audits and gap analysis to assess performance, provide recommendations to improve engagement, and determine content needs
- Coordinate A/B testing to optimize based on performance and feedback
- Understand UX to build customer journeys, shape information architecture and plan content migrations for new sites and redesigns
- Campaign Execution: Support our web and campaign executions — from website planning and launches to social media, content campaigns, digital ads, and analytics reporting
- You’ll play a key role in helping clients with SEO, SEM, Display, Google Analytics and Tag Manager
- Analysis, Reporting & Optimization: Analyze data and performance metrics to identify trends and anticipate client needs
- Monitor and evaluate site analytics to support data-driven decisions
- Play an integral role in developing insights, creating and delivering web analytics and marketing reports
- Client & Team Support: Develop strong, trusted relationships with clients, providing support during discovery, ideation, execution, and on-going enhancements
- Partner with marketing & UX team members, along with account managers, to shape digital and marketing content plans for clients
- Certain roles (such as managers or people involved in projects that require more on-site meetings) may be in more, and that may change from time to time
Qualifications
- We’re looking for a tactical type of strategist—someone who’s not afraid to roll up their sleeves and do the work
- Web, Digital & Content Strategy: Direct, hands-on experience managing digital content, social media, SEO, SEM, and integrated digital campaigns
- Integrated Marketing Campaigns: Experience managing integrated marketing campaigns from conception through execution
- Audience Research & Testing: Proficiency with audience research, targeting, and personas
- Practical research and analysis experience with tools like SEMRush and Google Analytics
- Creative & Copywriting: Ability to adapt to a style, voice and tone that will get results
- Bonus points if you have content creation experience beyond writing (like video, photos, graphic design, etc.)