About this Job
Stand Steady is currently hiring for a fulltime Paid Media Strategist position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Glassdoor.
Responsibilities
- Specifically, they will strategize, implement, optimize, and monitor paid advertising campaigns to exceed the brand goals on all channels
- Paid Media Strategist’s primary responsibility is to build and prioritize the SEM strategies for our websites and Amazon account
- This includes the planning, optimizing, and analyzing paid media campaigns across all channels
- The paid media strategist will also be responsible for writing text ads & shopping ads, planning display advertising, and remarketing efforts
- Create and maintain paid advertising campaigns for across a variety of channels such as Amazon, Google, Bing, and other ad networks
- Create paid media strategies for eCommerce channels from planning to execution with business goals in mind
- Maintain targets, projection models, and goals to accurately forecast accomplish our objectives
- Analyze and adjust budgets across all paid channels including; Amazon, Google, and new opportunities
- Actively manage collective campaigns to business objectives
- Conduct keyword research and selection for pay-per-click campaigns
- Identify holes in our PPC strategies at a keyword, campaign, channel, and funnel level
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
- Provide action insights and analysis on campaign key performance indicators (KPIs) and performance metrics in bi-weekly reporting
- Monitor industry trends and provide proactive recommendations for testing or expansion
- Understand competitive landscape and audience research to stay relevant in customers searches
- Develop new Skai automation strategies
- Run audits and hold team accountable to audit standards
- Learn, and launch new ad channels as needed
- Organize and prioritize projects execution to reflect main business goals
- Create and maintain SOPs and processes for various digital marketing projects as needed
- Stay up to date with PPC best practices, keyword research tools, and industry research
- Manages their own daily priorities and responsibilities to meet deadlines, company priorities and perform duties independently throughout the day
- Interact and collaborate with Customer Service, New Product Development, Operations, Creative, and Stand Steady Marketing Departments
- Assist with other departments and functions as required
- Support other PPC team members in growth and training as needed
- Data Analyst in reporting duties as needed
- Special projects as assigned
- Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%)
Qualifications
- This requires independent thinking, ability to manage their day to day responsibilities without direction, and initiative
- Skilled at managing product advertising to meet or exceed goals across channels including Google, etc
- Demonstrated experience using data, analytics and metrics to measure performance and determine improvements
- Excellent communication
- Goal driven
- Creative problem solver
- Ability to multi task
- Positive, can do attitude
- Independent work on a day-to-day basis, without supervision or direction
- Work History Requirements:
- Bachelors degree or comparable work experience
- Minimum 5 years of experience managing paid ad campaigns
- Broad ad channel experience required (Google, and Amazon)
- Experience with bid management softwares / ad platform APIs
- Microsoft Office Suite – especially strong Excel
- Specific Knowledge, licenses, certifications REQUIRED:
- Google Ads Certification
- Google Analytics Certification