About this Job

Figs is currently hiring for a fulltime Director of Paid Social position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via Trabajo.org.

Responsibilities

- This role will report to the Senior Director of Growth and Acquisition

- The Director of Paid Social will be responsible for the strategy, planning, execution, and optimization of large-scale paid social advertising campaigns in alignment with business objectives

- Develop and implement comprehensive paid social media strategies and campaigns driving new customer acquisition at scale

- Lead and mentor a team of Paid Social media buyers on their day-to-day roles helping them develop their industry knowledge, project management skills, and technical capabilities

- Collaborate cross-functionally with other teams such as brand, creative, product, merchandising, and analytics to create and measure the impact of engaging and effective ad creative

- Oversee day-to-day digital media campaign planning, execution, reporting, and analysis of large-scale, data-driven paid social advertising campaigns

- Identify and develop opportunities to further the performance of paid social through regular performance analysis and optimizations

- Stay up to date with the latest trends, best practices, and advancements in the Paid Social industry

- Manage the Paid Social budget, ensuring efficient and effective spending

Qualifications

• 8+ years of experience in Paid Social media advertising, with at least 2 years of experience managing teams
• Proven track record of successfully planning and executing Paid Social campaigns at scale
• Strong understanding of standard approaches to data analytics, attribution, ads implementation, and platform integration
• In-depth knowledge of the Paid Social landscape and current industry trends
• Excellent leadership, project management, and communication skills
• Advanced knowledge of social media platforms such as Facebook, Instagram, TikTok, Pinterest, and others
• Experience developing strategy, finding solutions, and communicating results
• Strong analytical skills and experience with data analysis and optimization
• Bachelors degree in Marketing, Advertising, Communications, or a related field