About this Job
Centerfield Corporation is currently hiring for a fulltime Media Buyer, Paid Search position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via BeBee.
Responsibilities
- Plan, launch, and execute digital ad campaigns to increase awareness and drive new user acquisition through our Owned & Operated sites
- Test, monitor, and flawlessly execute Paid Search tactics to optimize campaigns, manage budgets, analyze data, and extrapolate insights
- Identify new opportunities to drive revenue and profitability within Google's advertising opportunities (Search, Display, Remarketing, and Video)
- Conduct A/B testing on ad copy and landing pages to continue to refine and improve conversion
- Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights
- Present campaign performance reports to direct and cross-functional teams
- Stay informed on emerging technologies and trends related to paid search and digital marketing best practices to help contribute innovative and strategic ideas to the team
- Work collaboratively with cross-teams (Paid Social, SEM, Programmatic, Display, + Paid Social) when developing campaign strategy and evaluating performance
Qualifications
- 2+ years of experience in digital marketing/advertising directly related to Search Engine Marketing (Google, Microsoft, etc.) with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS)
- Bachelor's degree in marketing or a qualitative field such as economics, math, statistics, finance, etc
- Hands-on campaign and optimization experience
- Thorough understanding of real-time bidding auctions and bid strategies
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
- Excellent organizational skills and the ability to juggle multiple responsibilities
- Exceptional analytical abilities with a high attention to detail
- An independent worker with strong time management and organization skills
- The ability to identify trends and turn data into actionable business insights and hypotheses
- Self-starter mentality with drive to succeed
- Strong proficiency in Microsoft Excel
- Experience using SA360
- Experience using Tableau