About this Job
NOCD is currently hiring for a fulltime Growth Marketing Manager, Paid Media position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via WhatJobs.
Responsibilities
- Your tactical, in-platform work will result in accelerated growth across NOCD’s major programs, starting with Meta and YouTube campaigns and then rapidly expanding to other channels in the future
- Your marketing campaigns’ performance and reports will empower the team to know how we’re doing as well as what direction we should go
- Your insights and collaboration with our content creators and creative team will ensure that NOCD’s creative and content are performant and relevant to our audience
- This is an individual contributor role reporting to the Sr
- Optimize and manage paid marketing campaigns to drive customer acquisition growth
- Grow and manage new paid channels that demonstrated growth potential during initial experiments
- Track and create reports for channel and campaign performance through various views (channel, campaign, audience, message, creative, and content) to share insights and propose new optimizations
- Inform stakeholders and content creators about performance, learnings, and insights
- Contribute to the overall acquisition marketing strategy
- Create and maintain a monthly budget
- Identify and pitch new channels, campaigns, audiences, and creative themes to test
- Partner with the content creators and creative team to make new ad creative
- Collaborate with the team to create content, landing pages, etc
Qualifications
- Passion for being at the cutting edge of marketing trends and leveling up growth through paid media
- 4+ years of experience in performance-based digital marketing
- Expertise in managing Meta and YouTube ads
- Managed a six-figure minimum monthly budget
- Proficient in building reports and analyzing data
- Comfortable working with and translating ambiguous datasets into insights and recommendations
- Strong, proactive communication skills
- Comfortable working in a fast-paced and rapidly changing environment
- Experience designing and conducting experiments to move specific KPIs
- Experience with a business intelligence tool (we use Metabase and Tableau)
- Familiarity with these metrics: impressions, reach, CPM, CTR, CPV, leads, CPL, funnel conversion rates, CAC
- Copywriting