About this Job
Astound Broadband is currently hiring for a fulltime Digital Paid Media Coordinator. Job in McLean Fifty States-Jobs position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Fifty States-Jobs.
Responsibilities
- This is a detail oriented role acting as a proactive support, project management, and administration within the paid media discipline
- Supporting the day-today details and operations of the program, serving as producer and project manager to ensure excellence in campaign execution to drive business growth
- The Coordinator, Digital Paid Media reports to the Manager, Digital Paid Media, works within areas of: copy writing, campaign management, testing development, invoicing/billing, program administration, reporting, operational processes, deadlines & delivery and any other day-to-day needs of the program
- Support day-to-day project management of paid media program/campaigns and programs for local marketing teams
- Support daily management of assets, copy, pricing, and other campaign elements
- Remain strongly aligned to digital marketing teammates and greater Marketing teams, to deliver flawless program execution via: review/completion of campaign briefs, management of digital assets, development of slide decks w/ data, reviewing and support reporting platforms, reviewing and processing invoicing
- Plus other duties, as assigned
- Bridge communications, project management and daily support from local internal stakeholders to agencies
- Proactively pitch in on work, step up on tasks and align closely with workflows to deliver on-time launches and project timelines
- Exhibit practical judgment in use of agency/vendor resources; taking on assignments internally and delegating only where needed
- Be fluid and aware of how projects or strategic sequencing may shift based on executive direction, market factors or business change
- Take direction from Manager, Paid Media to understand and enact campaigns/programs; working, each day, to move priorities and projects along with urgency
- Support invoicing management and documentation of payments, budget changes and reconciliations
- Own ad copy for all channels - write/ad copy ensuring accurate, sharp and appropriate for product/services
- Proactively run ad copy testing
- Know the products and pricing
- Support creative assets management - static, animated and video with library, proofing, tagging and overall performance reporting
- Keep updated day-to-day documentation and support overall program archiving, creative repository, processes and file management
- Proactively support daily communications
- Proactively, support accounting/finance teams in highly accurate and clear budget/invoice management
- Support fiscal accountability of agency spend
- Review and understand historical testing, innovations and best practices within paid media
- Proactively maintain testing documentation and master testing plan with agency
- Align with onsite test plans
- Reinforce best practices
- Working with agency & Director, Paid Media -engage in best practices that are foundational to the program
- Study and use reporting and BI tools for Paid Media and greater Digital Marketing
- Quickly escalate data anomalies
- Be an integral team player - fitting in where team and program support is needed
Qualifications
- Bachelor's degree required, with Major in Business, Marketing, Computer Science or other Analytics based degree
- 2-4 years' experience as project manager or support role within Digital Marketing, Agency or Paid Media
- 1-3 years' experience in digital advertising data, technology, ad campaign/asset management or agency support
- 1-2 years' experience in billing/invoicing coordination
- Proven writing ability - short form ad or promotional copy
- Outstanding attention to detail
- Strong focus and pride in writing, grammer, etc
- Strong computer skills are a must
- Google/MS Suite, Google Marketing Platform/360, Google Adwords or other modern digital advertising platforms
- CRM and DMP exposure
- Proactive project management, client/program support is absolutely critical
- Ability to see next steps in work and enhance information is required
- Proven success working in fast paced, innovative environment with a strong ability to project manage multiple deadlines and multi-task
- Track record of commitment and follow-through on simultaneous projects
- Highly organized; time management and very strong attention to detail are paramount in this role
- Exceptional communication & interpersonal skills