About this Job
Horizon Media is currently hiring for a fulltime Supervisor, Paid Social Media position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Lensa.
Responsibilities
- Relationship Development - 25%
- Partner closely with other Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevant extensions
- Own relationships with key partners during planning process, including Partners and Creative Agencies
- Proactively anticipates and fields requests/questions from internal teams and clients
- Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships
- Effectively build trust and establish positive relationships with clients
- Collaborate with Associate Director and Director to identify problems and recommend solutions, escalating situations or challenges appropriately
- Lead larger team projects and initiatives, iterating and improving upon processes and workflows as fit
- Social Media Strategy & Buying Oversight - 20%
- Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
- Lead strategic social plan development in tandem with the Digital & Business Solutions teams
- Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
- Drive team brainstorms to kick off plan and consideration set development
- Develop POVs around relevant trends, tools, and emerging opportunities within paid social media
- Own creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
- Oversee the completion of internal team and client facing financial tracking documents
- Manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
- Provide education on best practices, social media principals, and industry at large
- Team Development & Management - 20%
- Manage and develop junior team member(s), creating growth plans and providing clear career goals
- Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
- Participate in interview process for junior team members roles
- Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
- Campaign Management & Execution - 10%
- Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes
- Support in measurement planning and ensure all trafficking and site tagging is accurate by junior team members
- Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Oversee and provide approval of insertion orders within internal systems tool to reserve advertising space
- Social Media Planning - 10%
- Manage the development of proposals for paid social media campaigns across active client roster
- Responsible for maintaining team deliverables calendars
- Reporting - 10%
- Maintain oversight of junior team member's data analysis and corresponding client feedback to provide recommendations and optimizations
- Act as final check point for campaign optimization and pacing, escalating challenges and opportunities as needed
- Lead in development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizon accounts
- Oversee aggregation of data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
- Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign, proactively communicate any issues to internal teams or clients
- Parse through large datasets to provide critical thinking and analysis relative to active client campaigns, coaching junior team members on providing recommendations vs results
- Learning & Development - 5%
- Attend agency learning sessions and vendor meetings
- Take initiative, as applicable, as it relates to leading and presenting internal trainings
Qualifications
- A strong writer and presenter
- A left and right brain thinker - a data powered strategist
- An independent worker with strong time management and organization skills
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up your sleeves
- Interested in the social landscape and a desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
- This role does not require certificates, licenses and/or registrations