About this Job

LHH is currently hiring for a fulltime Paid Social Marketing Specialist position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via LinkedIn.

Responsibilities

- Compose, launch and optimize social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools

- Ability to gather advertising objective, analyze them and interpret into digital ad campaigns that are objective-based and data-driven

- Create or manage the creation of effective display ads and then run A/B testing to measure CTR

- Review landing pages/websites and provide feedback to webmaster to ensure high conversions

- Report on campaign progress

- Research client attributes to compose variations of ad copy for campaign use

- Take responsibility and accountability for assigned campaigns, managing all communication and tasks

- Managing Paid spending behind accounts & developing campaigns is a must

Qualifications

• Amazon platform knowledge is not needed
• 3+ years of experience in paid social campaigns (Facebook, Instagram, YouTube, and/or other social channels)
• 3+ years of experience with retargeting/remarketing platforms such as AdRoll, Google, or Facebook
• Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
• Demonstrated ability to interpret data for insights and next steps
• Exceptional verbal and written communication skills
• Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign