About this Job

Upwork is currently hiring for a contractor Social Digital Ads Manager and Strategist position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via Upwork.

Salary Range

$10 - $20

Responsibilities

- Based on the goals and objectives of the ads, develop an ad strategy that includes audience, timing, spend, copy creation and asset selection

- Conduct extensive audience, keyword, placement, and platform research to help inform paid media strategies for the educational product and 3D modeling niches

- Set up audience reach, timing, pixels, tracking, copy, and selecting assets for the ads

- Manage bid optimization, landing page optimization, and creating ad copy

- Monitoring

- Track the progress across and make adjustments as necessary

- Create weekly and monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement

- Translate strategic recommendations concerning digital experiences into actionable items

- Work with the project lead during each phase of the campaign to ensure alignment and troubleshoot any problems