About this Job

ENVISIONit is currently hiring for a fulltime Paid Media SEM Coordinator position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via Jobilize.

Responsibilities

- Translate client business and marketing goals into effective paid media programs, primarily SEM, as well as programmatic and social media

- Create strategic campaign recommendations across paid channels

- Develop, implement and optimize campaigns for assigned accounts

- Be accountable for the quality of day-to-day management including targeting, developing/optimizing keyword sets, bid management, tactics, audiences and determining/analyzing competitive sets and influencing landing page strategies

- Communicate campaign performance and status to key stakeholders

- Write ad copy or oversee copywriters, providing direction for high-performing ad copy

- Create reporting structure and measurement guidelines with Analytics Team

- Foster relationships with lead search engine / media platform partners

Qualifications

• A personality that really thrives on seeing results and campaign successes
• Proficient in Paid Search - experience in Programmatic & Paid Social is a bonus
• A master at explaining performance to internal and client stakeholders, taking time to educate and provide actionable insights for the utmost value
• Experience in media reporting, someone who is a stickler for data integrity
• Demonstrated ability to prioritize and meet deadlines
• The curiosity and ambition to be a cross-channel SME, and the drive to display true thought-leadership in Paid Media
• Solid experience with Google Ads (certification required), Google Display Network, Google Analytics, Bing Ads, DSPs, main social platforms
• Familiarity with Google Tag Manager is a bonus