About this Job
J&J Family of Companies is currently hiring for a fulltime Associate Manager, Performance Marketing and Paid Media, Social position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via New York Seasonal Jobs.
Responsibilities
- This position reports to the Manager, Performance Marketing & Paid Media, and will be based in Los Angeles, CA, Skillman, NJ, or New York, NY
- The role is responsible for supporting the development and execution of Paid Social media plans to drive acquisition and salience of the Neutrogena brand
- Develop high-performing Paid Social plans for NEUTROGENA® and AVEENO® by partnering with a roster of world-class agencies
- The role will be responsible for briefing, reviewing, and sign off on media plans for owned channels from conception to launch
- Execute team-set strategy with media agency, and suggest improvements/iterations for existing and new campaigns, audience strategies, creative development, and test and learn agendas
- Refine and iterate on the established best practices around paid social marketing internally; including campaign management, optimization, reporting, cross-functional collaboration, and vendor/partner management and billing
- Improving ad creative by sharing performance learnings, recommending optimizations, staying up to date on platform best practices and trends, and finding the balance between creating innovation and maintaining brand guidelines
- Partner with creative agencies in developing creative that lives into performance best practice and best-in-class strategy for each of the core media buying platforms
- Act as a representative of the Acquisition team to Brand Managers and cross-functional partners, by managing correspondence related to creative and campaign tactics
- Partner with Influencer agencies to plan, source, and integrate influencers into the execution of social media campaigns
- Lead analysis of social asset performance, provide insights and creative recommendations to broader teams
- Collaborate with Engagement team to driver synergies in brand equity, build consumer journey maps, and optimize the landing page experience
- Be an expert in ad buying features and functions within Facebook/Instagram, TikTok, Pinterest, and Snapchat
Qualifications
- A minimum of a 4-year University/Bachelor’s degree or equivalent
- A minimum of 2 years of marketing experience in Paid Social media buying for a consumer brand
- Must have a data-driven and creative mindset, approach media with data-first accountability and innovative paths to digital customer acquisition
- Driven by passion and enthusiasm for Paid Social marketing and media trends
- Analytical and quantitative capability to determine program effectiveness, ROI, etc. with a digital marketing best practice, ability to identify where creative and performance marketing meet to produce optimal results
- Experience navigating the backend of Facebook (Meta) Ads Manager, including the ability to pull data, review analytics, and glean insights
- Understanding of the marketing funnel, and how Paid Social can be used at various points in the consumer journey
- Experience with performance marketing, along with tactics for optimization and growth
- Familiarity with Facebook/Instagram, TikTok, Pinterest, and Snapchat ad placements/features
- Knowledge of KPIs most relevant to Paid social and how to optimize the campaign growth metrics
- Self-starter with interpersonal, leadership, and team building skills to form relationships and work collaboratively with multiple cross-functional teams, suppliers, and agencies
- Effective time management skills; ability to prioritize, delegate and deliver on-time
- Able to be a great teammate and individual contributor, and willing/eager to work in a hands-on capacity with creative people
- Exceptional writing, communication, presentation, and influence skills, with the ability to clearly articulate and present strategies, recommendations and results to team members and management