About this Job
Bain & Company is currently hiring for a fulltime Senior Manager, Paid Media (Media Planning) at Bain & Company in Chicago, IL position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Chicago, IL - Geebo.
Salary Range
$20 - $28
Responsibilities
- Media Planning & Innovation (60%) Partner with other marketing colleagues to define objectives, establish KPIs and plan budgets for media campaigns throughout the year across multiple industry and capability practices
- Leverage deep expertise across media channels, publications (top-tier and trade) and media outlets to identify and negotiate the best paid placements for practice-led campaigns
- Build and maintain library of target publications with contacts, offerings, and examples across all industries and capabilities
- Establish relationships with each individual publication and track results and benchmarks (cost and efficacy) to ensure alignment with business goals
- Establish a list of go-to media agencies for larger, firm-wide priority campaigns and serve as owner and day-to-day contact for agencies when executing campaigns, in partnership with practice lead
- Act as main POC for any agency or paid media-related RFPs
- Collaborate with PR team to ensure complementary earned and paid media coverage for priority events, IP and other marketing efforts
- Work with Bain's Brand Studio to develop and QC digital assets across numerous publications, building in a test and learn mentality to ensure we're constantly driving towards the most effective, innovative media creative for our business
- Dive into analytics platform to capture and share results of paid media efforts across multiple initiatives, identifying concrete opportunities to improve for future campaigns
- Ensure proper and consistent UTM strategy is utilized for campaign attribution and measurement across multiple media platforms in partnership with analytics colleagues
- Own the billing, budgeting and invoicing processes for paid media across all campaign efforts
- Stay on top of the latest and greatest industry trends relevant to paid media acquisition and optimization, and digital marketing in general
- Invest in the team's professional development through skill planning, formal and informal coaching, and performance feedback
- Proactively look for opportunities to communicate value and results of digital efforts, working to cultivate promoters throughout the firm
- Establish a team culture of collaboration, innovation, curiosity and passion; Cultivate a test and learn mindset throughout the team to ensure we're constantly pushing towards the best marketing solutions to meet business need
Qualifications
- BA/BS from an accredited college or university and 8-10
- years of experience in media planning and strategy, ideally with some crossover into other digital channels search as social, search, ABM, etc
- Experience creating B2B media plans across multiple top-tier and trade publications, ideally as part of a multi-channel effort