About this Job

BluZinc is currently hiring for a fulltime VP Manager Director Performance Marketing Paid Media Customer Acquisition position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.

This job was published via Lensa.

Salary Range

$ - $

Responsibilities

- Launch, test, iterate, scale + repeat

- You will oversee all aspects of the Performance Marketing program ensuring short and long term goals, acquisition targets, and budget objectives are achieved

- Manage and align media buying team members to ensure best in class performance and results

- Own the relationship with all performance marketing vendors & agencies

- Work collaboratively with the copywriting and video editing team to ensure ads inflight are best-in-class and continue to drive direct response performance, and at times, be directly available to write ads, edit and optimize VSL and ad copy, while demonstrating best practices

- Leverage insights from campaign analytics and other statistical data to improve the performance marketing programs' short, medium and long term success

- You will own the channel strategy and management across the performance marketing mix, including paid social, search, display, affiliates, sponsored content, email marketing, direct marketing, connected TV, podcasts, influencers & more

- This role will ensure the customer's journey from advertisement to conversion is on brand and effective in meeting performance marketing objectives

- You will drive effective performance marketing strategies that ensure both short and long term profitable digital marketing investments (and remove ones that aren't)

- You will manage the CRO team to ensure upsell KPIs including AOV and funnel effectiveness objectives are met and exceeded on a quarterly basis

- Plan, execute, and measure experiments and conversion tests to lower CAC, increase conversions and drive funnel effectiveness through upsells and CRO tactics

- Partner with the ecommerce team and leverage performance marketing analytics to evaluate the end-to-end customer experience across multiple channels and customer touch points

- Implement marketing attribution capabilities including media mix modeling and multi-touch attribution as well as build out and advancement of these capabilities for use in planning and day-to-day channel management