About this Job
Dentsu is currently hiring for a fulltime Paid Media Manager position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via WJHL Jobs.
Salary Range
$ - $
Responsibilities
- As the channel expert, this person provides recommendations and develops media plans for campaign that include cross-channel strategy, targeting, and creative direction
- The paid media manager should have deep understanding of advertising platforms such as LinkedIn and Google to build and optimize campaigns
- Determine the best approach for advertising campaigns and create media plans that support marketing goals
- Develop paid media campaigns across LinkedIn, Google, and other display networks
- Coordinate with third-party publishers to secure advertising placements such as banner ads, sponsored email blasts, and content syndication campaigns
- Collaborate with internal teams to create and execute on-brand messaging and ad creative
- Track and analyze campaign performance, identify areas for improvement and make data-driven optimizations
- Stay up-to-date with industry trends and emerging technologies to identify new opportunities for paid media campaigns
- Continuously test and experiment with new tactics and strategies to improve campaign performance
- Provide regular reporting and analysis on campaign performance and ROI to stakeholders
Qualifications
- A minimum of 3-5 years of experience in paid media management
- Strong knowledge of platforms including LinkedIn Campaign Manager, Google Ads/Search Ads 360, and Display & Video 360
- Strong analytical skills and experience with data analysis tools, such as Google Analytics
- An eye for design and ability to review ad creative and provide feedback on creative performance
- Excellent communication and project management skills
- A results-driven mindset and ability to make data-driven decisions