About this Job
Wells Fargo & Co. is currently hiring for a fulltime Paid Media Senior Consultant, CSBB Growth Marketing position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via BeBee.
Salary Range
$ - $
Responsibilities
- The Senior Consultant will be the subject matter expert on the digital media ecosystem, with a focus on programmatic, paid social, and mobile
- The lead will partner closely with the cross-functional marketing team (analytics, campaign operations, business strategy, creative) as well as with our external media agency, to develop strategic media plans that meet business and campaign objectives, with a focus on rigorous optimizations, test and learns, and measurable, ROI-positive outcomes
- Be the thought leader and SME on digital paid media (programmatic, social, mobile) – present and discuss ideas with the intent to persuade, educate, and enhance understanding across all levels of the organization
- Be a part of a media team of experts in paid search, upper funnel media (linear/streaming TV/audio)
- Develop and own cost-effective, scalable media strategies to achieve monthly and annual business goals
- Work closely with marketing analytics to develop monthly media projections and measurement
- Own the end-to-end performance of your campaigns, working internally and with the agency on aggressive optimizations to meet goals
- Prepare weekly and monthly performance results with actionable insights
- Accelerate how CSBB uses paid media – test and learn new channels, strategies, tactics, with data-backed analysis
- Collaborate with cross-functional team to deliver on overall business goals, including management and optimization of media budget
- Partner with creative teams to bring media strategy to lif Mentor other marketing professionals
Qualifications
- This role requires deep experience in full funnel paid digital media, with expertise and knowledge of paid media platforms (DSPs; DMPs), and the technical components of an effective campaign (tagging; measurement; ad serving; etc.)
- 4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Experience running acquisition-focused campaigns on a CPA/CPL/CPC basis; remarketing; DCO
- Experience and deep understanding of ad tech solutions: ad serving; creative optimizations/DCO; A/B testing; activating 1st/3rd party data; etc