About this Job
Ovative Group is currently hiring for a fulltime Manager, Paid Social position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via ZipRecruiter.
Salary Range
$ - $
Responsibilities
- Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts
- Act as a subject matter expert for Paid Social strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends
- Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals
- Support higher level, cross-functional marketing strategy projects by providing deep media expertise
- Understand and find synergies across digital channels within the client mix in partnership with other team members
- Performance media management & execution:
- Lead day-to-day management and optimization of client paid social programs including:
- Campaign planning, strategy and plan documentation
- Campaign tactics and segmentation build-out and optimization
- Algorithmic bid platform and manual bidding strategy and optimization
- Test ideation, planning, and management
- Custom analysis, reporting and insights
- Creative management and trafficking execution
- Site and inventory management
- Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners
- Strategic partner management
- Clearly defining program objectives, tactics and KPIs
- Developing and delivering client communication
- Build strategies for clients and lead tactical planning and execution
- Effectively manage & grow client relationship and establish trust and credibility
- Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid social channels
- Recruit, train and manage new Ovative team members
- Foster a culture of open communication and 360-degree feedback
- Inspire your team and direct reports to reach their quarterly, annual, and long-term goals
Qualifications
- 5+ years of experience directly responsible for enterprise-level Paid Social advertising programs
- At least 1+ year of experience managing direct reports
- Great communication and extensive client management experience (internal or external)
- Proven track record of success driving strong positive results through the paid social channels
- Proven mastery of the following:
- Performance-based, direct response marketing programs
- Execution with platform UIs and ad serving / ad tech
- External partner management
- Sound conceptual and analytical problem-solving skills
- Exceptional attention to detail