About this Job
Media.Monks is currently hiring for a fulltime VP, Paid Social position. You can learn more about this employer here as well as clicking the link below to learn more about this listing.
This job was published via Startup Jobs.
Salary Range
$ - $
Responsibilities
- You will drive growth, professional development, research & development, testing and best practices across the agency
- Lead 35 person Paid Social Department
- Own client client retention for all paid social clients
- Scale revenue impact of unit through account growth, channel expansion & supporting new client pitches
- Developing cutting edge social strategy and thought leadership by generating points of view on new social media products, industry trends
- Positively impact performance at scale against client KPIs across verticals
- Grow the team by guiding overall paid social unit strategy, forecasting, and planning
- Initiate, codify and secure adoption of paid social best practices across the agency
- Level up account service by joining key meetings with clients bringing broad paid social trends as well as knowledge of specific applicable tools to recommend
- Audit across channels, account size, business types to provide playbook for account teams
- Develop leadership in critical areas - creative testing, attribution, incrementality testing, tracking, targeting, algorithmic delivery, A/B testing structure
- Manage a team of 3-5 Directors and Associate Directors
- Oversee & guide team of 40+ paid social experts
- Lead regular Department-wide meetings
- Train your team in advanced paid social advertising, client management skills, and talent development
- Focus on personnel development through ongoing feedback, performance reviews and weekly 1-on-1s with team members
- Provide support and recognition for your team
- Motivate and guide team to hit quarterly account growth and retention targets
Qualifications
- The ideal candidate is confident in their ability to manage and develop our awesome talent, but also drive best-in-class paid social strategy
- Proven team leadership and minimum of 5 years of management experience
- Ideal candidate has 3+ years of managing people managers
- Experience developing best practices for a paid social business unit
- Experience directing strategy for both eComm and B2B paid social efforts
- In-platform fluency across multiple paid social platforms including Meta, LinkedIn, TikTok, Snapchat, Reddit, Quora, Pinterest
- Thorough knowledge of platform mechanics - campaign structure, algorithmic delivery, audience options, placement/inventory
- Experience participating in the hiring process for all levels of paid social expertise
- Ability to think strategically and drive solid results to grow the business
- Strong data analytics and strategy background
- Exceptional communication skills with experience presenting to large teams
- Excellent interpersonal skills and an eagerness to work as a member of a fast-growing team